Wednesday 19 September 2012

Audience Key Terms

Qualitative Data and Psyhographic Data:

Qualitative data is data that provides a more in depth response on the person answering questions. Qualitative data will provide psychographic data which shows the values and attitudes of a person.

Quantitative Data and Demographic Data:

Quantitative data provides raw, factual data such as number data e.g. the age of a person. Quantitative data provides demographic data which is pure data i.e. statistics.

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