Qualitative Data and Psyhographic Data:
Qualitative data is data
that provides a more in depth response on the person answering questions.
Qualitative data will provide psychographic data which shows the values and
attitudes of a person.
Quantitative Data and Demographic
Data:
Quantitative data provides raw, factual data such as number data
e.g. the age of a person. Quantitative data provides demographic data which is
pure data i.e. statistics.
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